At LED OKAMURA, we do science. We science Lighting. Because we know high quality lighting with right techniques produces great shopping experiences.
A supermarket did an interesting experiment, to compare the effectiveness in different lightings. LED OKAMURA’s fresh food lighting was installed to spot-light on seasonal a fruits corner in a whole day, and compared performance with existing fluorescent light.
Number of fruits sold and consumer behavior by different lights were observed in the eyes of the store-manager and store-staffs.
This is how they look with each lightings:
Number of fruits sold during the experimental days…
Not only the numbers of fruits sold, but also it was obvious to the observers that the high quality lighting influenced the consumers’ behaviors.
If you are more interested in this experiment, please contact us.
We also have done different consumer studies, and followings are brief summary of them.
1. Color Study, with University of Toyama
Objective of the color study was to quantify how the color rendering differences influence in image recognition.
4 groups, 1) meat, 2)fish, 3)vegi/fruits, and 4)Deli were lighted by 2 lighting techniques, lightings without color-filters and lighting with LED-OKAMURA-made special color filters for each applications.
Here are the results:
The experiment showed how the color rendering differences influence in image recognition. In another words, it shows lighting influences the purchasing decision making.
2. Light Challenge Study, with Bunka Gakuen University
Purpose of the Light Challenge study was, to compare & evaluate LED Okamura’s high quality lighting, with other brand’s high-spec LED light for fashion retail shops.
Non-Okamura’s high CRI LED light and Okamura’s Apparel Good (Okamura-made Retail Shop Lighting) were compared. 2 testing objects were set to light up by the 2 different lights, and then, the questioners were given to gather the results.
Results: Preferential Voting
In a word, 90% of Designer-Students answered “more vivid!”(total 100 people).
・ Test subject: 100 examinees
・APPAREL GOOD 30W (“AG”) vs. Ordinary High CRI LED 30W for Apparel Lighting
In the eyes of designers, color-specialists, 90% answered OKAMURA’s lighting “more vivid.” OKAMURA’s retail shop lighting outperformed all of the perspectives.
Convincing experiment results tell us that high quality lighting does create different impressions, among same products. This is part of our science, to produce best shopping experiences via professional lighting.
We have 3 areas of competencies:
1. Advanced chips and components used
2. Made-in-Japan in-house special color filters
3. Light Specialists with 30 years of experiences.
All together, Okamura’s high quality lighting come to life.
LED OKAMURA is a Japanese craftman/Retail Lighting manufacture.
“Lighting as an art form with Japanese quality and hospitality.”
Okamura Electronics Corporation (“LED Okamura”,”OKAMURA”) is a Japanese LED lighting manufacture (LED lamp/LED lighting fixture) for commercial use. LED Okamura’s lighting is for clients, looking for high quality lighting and understand the importance in the high quality lighting, and also for the clients, value how lighting helps to define the space and deliver inviting, relaxing and pleasant atmosphere.
LED Okamura’s light specialists are skilled-eyes craftsmen to see the differences in lighting, where any indexes nor values cannot measure. Our lighting is being tuned thru LED chips, hand-crafted color filters (our signature–technology), and the calibrated eyes of our craftsmen. All together, they are the best “marriage” to unleash the true colours and textures to eyes of everyone.
Great CRI value and R9 value
Our lighting has great values of not only CRI (within general colour rendering index), but also R9 value (red is special colour rendering index).
Today, CRI index gives a good idea of light characteristics, but it only considers R1 to R8 from the black body radiation. LED Okamura does also consider R9 to R15 values, and our craftsmen watch a balance of colour rendering carefully as a final out-come.
Our “multi-colour” filters (optional) enable our LED lighting system dynamic. It enables to adjust colouring, without changing whole LED fixtures. This will meet the up-rising needs for dynamic lighting with lower cost.
LED Okamura for intelligent customers
The luminance of our products are the top of the class in the industry standard. LED Okamura’s LED lighting technology render all kinds of food more fresh, healthy and delicious to your eyes, and let shoppers see the true colors of attractiveness in fashion retail stores.
LED Okamura is targeting the “educated market”, who understands how the right-lighting helps to define the space and deliver inviting, relaxing and pleasant atmosphere.
With the expectations aligned, we are confident that clients enjoy the magnificent meaning of lighting with right pricing.
Please enjoy finding out more about our unique features in below, about our Food Lighting and Lighting for Fashion Retail Stores.