“Lighting Challenge” at Bunka Gakuen University, with 100 Designer Students
LED Okamura had professional eyes of 100 designer-students, from Bunka Gakuen University, to evaluate our new product, “APPAREL GOOD”.
Bunka Gakuen University is the most prestigious school of fashion, located in Shibuya, Tokyo.
They are the most recognized fashion school, not only in Japan but also in the world-wide fashion industry.
The Lighting Challenge was intended to evaluate “APPAREL GOOD”, thru the eyes of young professionals.
The experiment was set-up to demonstrate a retail shop targeting teens and early 20s.
The research participants were those with eyes of color- and fashion-conscious, and we expected to hear intelligent feedbacks from them, about their experiences with different lightings.
Experiment was conducted under a strict condition not to interfere their fair judgements, thus, any preconditioned information about products and products’ names were not revealed.
The experiment “Lighting Challenge “ was carried against the objects that were colorful and contrasting in textures.
After having them going thru 2 visual stages, the research participants were asked to fill out the survey, both preferential voting and free-writing format.
Results: Preferential Voting
In a word, 90% of Designer-Students answered “more vivid!”(total 100 people).
・ Test subject: 100 examinees
・APPAREL GOOD 30W (“AG”) vs. Ordinary High CRI LED 30W for Apparel Lighting
Color Rendering Study @ Toyama University
The purpose of this experiment is to evaluate the variations of OKAMURA’s color-filters for different applications in food lighting, and how different color-rendering affects to eyes.
Having a same light-source, OKAMURA’s different types of color filters are used to light different types of food (Meat, Fish, Vegetable and Delica), and they were compared with the natural lighting without color-filters.
10 arbitually selected-students at Toyama University were asked to participate in the experiments for preferential voting.